UX Research

  • Persona

    Persona

    A persona is a behaviour-based, user archetype you can use to make decisions about your product’s features, navigation and design. Personas are presented to the design team as a single human with a name, face, attitudes, and goals. Why do Persona Development? Personas simplify design by encouraging stakeholders to focus...

  • Eye tracking

    Eye tracking

    Eye tracking is a method for uncovering exactly where users look when they use a page on your web site or a screen in your software application. The process involves asking participants to carry out a task and measuring where their eyes are pointing. With our system, participants do not...

  • Usability Testing

    Usability Testing

    Usability testing reveals the problems real users experience with your product or web site under the actual conditions of use. We ask participants to carry out realistic tasks and note where they experience problems. Why do Usability Testing? Usability testing provides you with an objective analysis of how your product...

  • Remote usability testing

    Remote usability testing

    Remote usability testing is similar to conventional usability testing except that participants don’t come to a lab — instead, the participant carries out the test from his or her home or place of work. We ask participants to carry out tasks with the web site and observe their behaviour using...

  • Accessibility audit

    Accessibility audit

    A web accessibility audit is an expert evaluation of your web site against accessibility guidelines and standards. Complying with these standards ensures that disabled people can use your web site. Why do Accessibility Audit? Web sites that are not accessible run the risk of costly legal settlements and a potential...